Brand names as loan words Essay Example | Topics and Well Written Essays - 1750 words

Brand names as loan words - Essay Example The interaction of cultures and races has presented the multinational companies and their marketing strategies with the challenge of utilising â€Å"loan words† as brand names and vice versa to capture greater market shares. This paper explores not only various examples in this regard but their underlying linguistic implications and explanations. Loan words which are used as brand names are borrowed from other languages in referring to foreign items of food, sports, and clothes.(Koslow 1994:575-585) There are many examples of the use of foreign words like kebab, sushi, pasta, Eu de toilette ,cologne which are all basically foreign brand names and †¦.and the list could go on running into thousands of pages. The question at hand gives an interesting example of the Omo washing powder itself. A similar example can be given about many other brand names.In the early nineties when washing powder was replacing washing soap in the South East Asian countries especially Pakistan and India, people increasingly used the term â€Å"Surf†(which was the original name of the brand) to refer to any washing powder.†Surf† was therefore a loan word.Another modern example is Google.Nowadays nobody wants to just search the â€Å"search engine†.In fact the term search engine has become obsolete eversince the term â€Å"to google† or â€Å"googled† was invented."to google" or "googled" was invented.Therefore there has been an increase in the situations where foreign brand names have infiltrated our local languages as well as where loan words used as brand names become common colloquialisms.(Luna.D 2001;284-295) Consider the term "xeroxing" for example which comes from t he Xerox brand photocopiers and "hovered"(meaning to use a vacuum machine) coming from the famous Hoover brand of Vacuum Cleaners. The mass media has become a leading source of new loanwords. In the new age we have the American advertisements asking Asian audiences to "do the dew" and almost every other cold drink bottle is called Pepsi or Coke, regardless of what the brand on top of the bottle says. News, programs, documentaries, game and quiz shows, sports, even dramas have all got a significant role to play in adding more and more foreign words and phrases to the local languages through clever advertising and catchy slogans.(Danesi 2004). The main reason for this may be because, "Copywriters believe that foreign words add class or mystique to their copy. It makes no difference that the average reader doesn't understand the message. They aren't supposed to. What does matter is that the text evokes an image and attaches prestige value to the products being advertised." (Douglas 2006) These strange usages can often become household names successfully yet they cause conceptual problems for learners faced with processing English as a second language along with their native languages. Academics have often argued that languages have an evolution history of their own and the usage of these languages is in a constant state of influx. Some languages die or get extinct, others get old yet

Risk Assessment Essay Example | Topics and Well Written Essays - 750 words

Risk Assessment - Essay Example In the first given case study of Colleen M. who is fifteen year old girl and determined juvenile by the court. When a teen is considered as juvenile or delinquent, his/ her future is put on stake and society also does not accept them. Colleen M. is not any criminal or gang member neither she has crime history prior but her minor quarrel with her neighbor took an ugly turn. In an argument with her neighbor, she threw a bucket of pesticide on her which caused major injuries to her and she immediately died on the spot. Though the accident took place in the negligence of Colleen yet it is sufficient to devastating her future. On the contrary, in the case of Xander who is a seventeen year old African American male is a documented gang member. He was convicted as juvenile when he was thirteen for drug possession, purse snatching and breaking and entering. Till date he has faced three police custodies one of which is for possession of a concealed weapon, to which he has pled guilty. When bo th the case studies are compared, the first difference which is noticed is that Xander had a criminal background but Colleen hadn’t had such background. ... On the contrary, Xander is in contact with his mother and had cordial relations with her, though he does not have any contact with his father. In spite of having love and support of his mother, Xander is a documented member of a gang and have been involved in criminal offences since the age of 13 whereas there are no criminal charges against Colleen before this particular case. Along with this, comparison of these two individuals also indicates that both of them are not good at academics. In fact, Xander is a high school dropout whereas no information provided about Colleen. Therefore, there is room for information about Colleen’s academics background however her actions imply that she is not a regular student in school. Furthermore, their present case status demonstrate that they are involved in great risk as precious years of their young life are stuck into the police case which hinders their personality to grow. It is the time for them when they can polish their skills and become a responsible citizen as well as a family member but their unwarranted actions are slowly spoiling their life. The level of risk in their life is on high level. In the teen age they are accused of crimes like involuntary manslaughter and possession of weapons which is a clear indication of their troubled mental state. Colleen used to live with her aunt but many times she ran away from her home. Again, it shows that she is not happy with her and something immensely disturbing her. Court also doubts that she is a drug addict and but she refused this by saying that while traveling with three homeless men, they unknowingly stumbled upon a field of poppies and that before they knew it; the intoxicating aroma caused her

Essay Topics For College Freshmen - Key Points to Remember

Essay Topics For College Freshmen - Key Points to RememberMany literature essays can be filled with a lot of opinions, mainly because they revolve around some concepts in our society. If you can, make sure to approach your assignment as if it were written by a new writer. In this way, you can be assured that the person you are reading is truly interested in making this material into something that can be considered a quality piece of writing.The biggest mistake that many students make when doing their essay topics for college freshmen is that they tend to bring their personal views and opinions into the mix instead of using the ideas that these students have in common. It can help to ask yourself questions and think about the answers that you would give if you were the one answering the question. This way, you can be able to do away with the element of personality. It will not always be about your views or opinions but rather what you have to say on behalf of someone else.If you want to be sure that the person you are writing for is truly interested in the topic of your particular group of people, make sure that you have very good facts to back up what you have to say. When you are writing an essay, you need to be able to talk about things that are very real and everyday to those who are involved in this area of study. If you are unable to do this, then you may want to consider consulting an expert on this subject and learn from the mistakes that the experts make.No matter what the topic of the essay is, you have to be very honest in stating that you know nothing about the subject. This allows the writer to not only express his or her own ideas but also open up the floodgates of your ideas that you have in common. You will both be able to discuss ideas and concepts that are shared between you and the degree or major of your mutual interest.Keep in mind that essay topics for college freshmen come from a unique perspective. You are writing this from a first hand experience, which means that you will likely have a better feel for the things that these college freshmen are facing, and how their lives affect each other's lives.Most people who write these kinds of pieces do so with little or no regard for the personal lives of their own family. Remember that you are not writing a piece of academic work. It is intended to create a lasting impression, so make sure that you are speaking on behalf of an individual, not for a specific group of people.Be honest with yourself. Decide the topics you want to write about and then focus on the points that you want to cover. From there, you will find that writing the essay topics for college freshmen is one of the most enjoyable and rewarding things that you can do as a student.

College Essay Is Short - Tips That You Should Know

College Essay Is Short - Tips That You Should KnowA college essay being short can be a very daunting task to deal with. It is not surprising that students are really scared of writing a long essay. But this is actually one of the best ways to accomplish your goal of learning something new and gaining knowledge.If you want to be successful with your essay, then you need to get the points across quickly and clearly. Having a well-written essay is not just about just having the right spelling and grammar rules or even proper usage of vocabulary. A good writer is always aware of how to build up a narrative to entice the reader to continue reading.The following is a quick and easy outline for what to do to create a story arc and anchor the ideas in the beginning. It is a very important part of writing a college essay being short.The first thing to do is create the perspective of the student. By doing this, you will be able to show the reader how you want them to feel. The best way to star t off is to share what you enjoy. For example, if you are from the Midwest, then you can start off by sharing the things that make you a successful person, so that they will relate to your situation.Now, let's go into the different aspects of writing an essay. One of the things that you have to be very aware of is pacing. If your essays are too short, then the reader will be expecting a lot and will lose interest.Therefore, you should only give the student a little information in the beginning, then the reader will expect more. Moreover, you should also be mindful of your content. If you want to emphasize a particular idea, do it correctly so that the reader would notice it.You can also create a story to start off with the college essay being short. If you are capable of building up the story and the ideas, then the essay will become really interesting and the reader will definitely want to read the rest of the essay. These two tips are only the tip of the iceberg when it comes to p reparing for your college essay being short.

The Undisputed Truth About Despair Not Essay from Inquiry to Academic Writing That the Experts Dont Want You to Hear

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Top Does Msu Require a College Essay Guide!

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