Computer R Us

Question: What is Computer R Us? Answer: Introduction Computer R Us is a manufacturer and the retailer of all the products of the computers/laptops has recently launched the service and the repair division with the provision of the rapid response to the technical enquiries. and the warranty repairs. The division deals with the shortage of the training operators over the telephone centre. , distribution problems and the various parts problems. For this reason the complete contribution of the factors of the customer satisfaction factor helps in the creation of the issues and thereby it also helps in the increment of the barriers of the communication system. Also the point that the issues are generated due to the late response of the Complete Care solutions and henceforth for the resolving these issues the management of the Computer R Us have to make strategies for the creation of the effectiveness in the work or the service provided by the organisation Computer R Us (Aksoy, Keiningham, Bejou, 2014). The analysis and the hypothetical tests are totally based on the current level of the customer satisfaction and the achievement of the goals can be gained with the completion of the level of communication of the staff and the management at Computer R Us. The initiatives of the complete care staff with the decrement of the initiatives of the response time of the cus tomers helps in the creation of customer attraction in the field of the services provided. This report is henceforth seemed to be dependent on the current degree of the satisfaction provided by the Computer R Us to the customers and also helps in determining the strategies required for the increment of the customers. Research Design Research design is one of the most important aspects of any research study as it helps in creating proper outline or plan for the research study. It helps in recording the process as well as the result of the research. There are three common form of research design explanatory, descriptive as well as exploratory research design (Oliver, 2014). The researchers use to take research design as per the nature of the research study. It is important to select appropriate research design in order to conduct any research as appropriate selection of the research design play significantrole in the proper accomplishment of the research goals and objectives. Furthermore, inappropriate selection of the research design can varies the research results noticeably. Among the three prevalent research design explanatory research design use to be made by ideas as well as approaches of the research initiation following a pre-planned research (Roberts-Phelps, 2001). Alternatively, descriptive design tries to take o ut the reason behind the incidents and the exploratory design is a combination of the two designs. As per the need of the research study for this specific research exploratory research design has been taken. An online survey is conducted among the customers in order to collect their perceptions on the service of the company. There are 500 survey sheet distributed among the customers with random selection procedures and from their 420 survey sheet has been taken in order to conduct the research study. All the research ethics has been maintained throughout the research study and throughout the data collection process. The respondents have been made well aware about the purpose of the research before conducting the survey. The survey is conducted with a structured close ended questionnaire and the data collected from the survey has been analyzed statistically (Yuksel Yuksel, 2001). The survey data has been collected in a spreadsheet and analyzed to make the conclusion of the research study. The research has been conducted by a random online survey and the result of the survey has been recorded in a excel sheet and a statistical analysis has been performed for this particular research study. Analysis The aim of Computers R Us is to provide improve the customer satisfaction to minimum level of seven out of ten. The customer satisfaction survey will help to evaluate the satisfaction level of the customers. The current level of customer satisfaction matches the goal of the management of 7 out of 10 after taking the initiatives (Bennett, Ward, Scarinci, 2015). The increase in the flow of communication between the Computer R Us and its customer will help to solve their issues and enhancement in the level of advice on the products and services will also help to decrease the issues of the customers. The flow of communication between the customer and staff will help reduce the issues and increasing the satisfaction level of the customers. There are no differences between the level of satisfaction of female and male customers with the management and staff at Computer R Us. The communication strategy will help to enhance the satisfaction level as well as solving the issues of the customers (Ishikawa Tsujimoto, 2009). There are differences in customer satisfaction level a ll across age group because different age group have differences in their interest, needs and choice. The customer satisfaction level of the customers can be increased with the help of strategies. There are differences in the customer satisfaction between responses to initiativeof loyalty rewards program at the Computer R Us and decreasing the response time in Complete Care division. The decreasing response will help to determine and evaluate the satisfaction level and the loyalty reward program will help to increase loyalty among customers (DR.K.VANITHA, 2012). The satisfaction level differs depending on the needs, preferences. and characteristics of each customer. The satisfaction level of the customers can be influenced with. the initiatives level of communication between management staff members and advice level provided by the Complete Care staff on the products and services provided computer R Us. The main aim of the company is to solve the issues of the customers and providin g them. appropriate solution with the help of implementing appropriate initiatives. References Aksoy, L., Keiningham, T., Bejou, D. (2014). Profit Maximization Through Customer Relationship Marketing. Hoboken: Taylor and Francis.Bennett, M., Ward, E., Scarinci, N. (2015). Exploratory investigation of communication management in residential-aged care: a comparison of staff knowledge, documentation and observed resident-staff communication. International Journal Of Language Communication Disorders, 51(3), 296-309. https://dx.doi.org/10.1111/1460-6984.12207DR.K.VANITHA, D. (2012). Customer Relationship Management on Customer Satisfaction. IJSR, 3(4), 1-3. https://dx.doi.org/10.15373/22778179/apr2014/240Entrekin, L. Scott-Ladd, B. (2013). Human Resource Management and Change. Hoboken: Taylor and Francis.Evans, D. Cothrel, J. (2014). Social customer experience. Indianapolis, Ind.: Sybex/John Wiley Sons.Ishikawa, A. Tsujimoto, A. (2009). Risk and crisis management. Singapore: World Scientific.Oliver, R. (2014). Satisfaction. Hoboken: Taylor and Francis.Roberts-Phelps, G. (2001). Customer Relationship Management. 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