New product development is the key to 'Apple's marketing success Coursework

unseasoned ingathering development is the key to apples marketing success. DISCUSS - Coursework Exampleounced the launch of iBooks 2 for iPad which would feature iBooks textbooks, iTunes U application for iPhone, iPad and for iPod touch (Apple Inc-a, 2012). Apple aims to bring the best experience for its customers through its product and services. The business system of Apple is to leverage the quaint abilities of designing and developing the partnerships own operating system, software and ironware in fellowship to provide its customers with superior products and innovative designs. The company believes in innovation which is the key strategy for the success of the company as a result, Apple invests in its research and development in order to introduce in the altogether and innovative products. Apart from its R&D, the company in any case invests in its marketing and advertizing as a part of Apple strategy to cheque ahead of its competitors. Apple strategy also includes ex pansion of its distribution network to reach more clients and provide the potential customers with high quality of sales and post purchase experience (Apple Inc, 2011, p.1).Any changes made to a product are termed as new product development. New products can be defined as products which are new to the concerned company but its not new in the market there are products which are whole different from the existing product and form a good replacement finally, products which are new, innovative and unique (Chaturvedi, et.al, 2009, p.1).Apple is known for its pioneer work strategy being one of the most innovative companies. New product development is one of the key strategies of Apple it is through new product that the company has been satisfactory to taste success being one of the leading companies globally. Apple launches new product in the markets to stay ahead of its competitors, to continue the product life cycle, to give the customers what they need, and to enhance the strategy. A ccording to Steve Jobs, new product lines campaign to give people the products which are needed by the consumers. The company expresses its