Marketing of services (service bundling) Essay Example | Topics and Well Written Essays - 750 words

Marketing of services (service bundling) - Essay ExampleI in like manner identified that the inquiry methodology of the article involved a wide range of services associated with tolls for equipments or parts, labour along with full services relating to the manufacturing operations of the firms. When ascertaining the ultimate findings of the research, I observed that the article explored the service needs of the Chinese manufacturing organisations dividing their operations into five major clusters, viz. passing price-sensitive on basic service needs, highly sensitive on logistic performance of basic service needs, preventing product breakdowns for very middling prices, knowledge seeking and seeking for cost-efficient outsourcing partners. In this context, I also identified that the findings ascertained by the research article had major management implications, associating the service needs of the Chinese manufacturing firms with the service-based organisations of the nation.My ex perience in this assigning have been quite helpful, not only in developing my understanding of organisational operational processes, but also related to the various ways of conducting a research along with its rationality. My experience through this assignment still helped me understand that developing a framework of research prior to implementing it is very crucial that provides a construction to the entire process along with defining its base in an objective-oriented manner. Reviewing the research findings, I observed that price sensitivity of Chinese manufacturing companies, I have recognised that the low-toned priced service items including spare parts, wear parts, play along with inspection and basic services to maintain contracts achieved the highest mean. In this context, I understood that the services associated with low price are highly required by the Chinese manufacturing companies. Correspondingly, I observed that factors including the availability of