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In 1999, Mary DeGenova and F. Philip Rice conducted an experi handst to determine the differences betwixt the covers of twelve popular work forces and wo workforces magazines. Fifty- tetrad proscribed of the sixty-nine covers counted of the womens magazines contained some message about bodily behavior, whereas none of the fifty-three covers of the mens magazines viewed contained such messages (78). It seems that the media socializes women to value themselves according to their appearance and men are taught that being a man is about perspective and success rather than somatogenicity (DeGenova and Rice 68). Karen Horney, a German psychiatrist in the early twentieth century, maintained that there is a suspect that exists between the perk upes partly because we all have a natural dread of losing ourselves in an otherwise person (361). Because trusting someone of the opposite sex requires vulnerability, people are reluctant to allow themselves to be seen without the protective apology of indifference. After perusing the May issues of Elle, G.Q., Glamour, and Maxim, one could detect that women are taught to gratify men through their appearance and their sexual prowess while men are taught to use their fashion and their knowledge to appear ambivalent and independent. sooner one can consider the messages contained within the magazines, he or she mustiness be aware of the media existing as a socializing agent. Magazines and other forms of Taylor 2mass media transmit several messages that shape the way individuals view themselves and others. There are several perceived differences between the gender roles of men and women. Young children are taught schemas of gender that continue to be culturally and socially reinforced as they grow up the children, in turn, use these schemas to put to work information about themselves and about others. Children are encouraged to assume the enchant gender identity by being rewarded for behaviors that align with socially-d etermined gender expectations and punish for those that do not. Those who live up to societal expectations are accepted as normal those who do not conform are criticized and pressured to comply. (Transition sentence) All four magazines viewed contain messages about the importance of style, but Elle and Glamour, womens magazines, promote the humor that a females personal happiness is linked to her physical appearance. Elle contained an article entitled Pretty, Please which demonstrated various techniques of applying makeup in order to make a woman appear more beautiful. G.Q. and Maxim, mens magazines, endorse style as a means of exuding machismo.